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Small Business Essentials

  • SCC is pleased to present classes designed to assist current and prospective small business owners and managers to enhance their businesses’ success. We offer classes based on recommendations from the area business community, SCC Focus Suites and the local SCORE Chapter.

    For more information about:

    Our rotating course offerings include:

    * Designates upcoming class dates listed

  • If you aren’t happy with the results from your efforts in your business or work, you have to do something different. Attend and learn eight new ways of utilizing your resources for maximum results!

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    Every business owner should understand these foundational aspects about their business, to either start a new business or make decisions in an existing one. You will learn a unique way to view your target market, which will help you create your marketing strategy.

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    This course is taught by a CPA and is intended for business owners, managers and others looking to gain a basic understanding of the accounting used in small business or organizations. We will explore the various types of business entities, basic business registration and compliance requirements, general bookkeeping and accounting concepts, components of financial statements and how to read these, budgeting and basic income tax accounting.

    Class Offerings

    Become a business owner with full confidence in your marketing plan and a cohesive approach that effectively communicates your message(s) to the target audience. We’ll cover branding, an assessment of your current tactics, target market segmentation, traditional and digital brand touchpoints, social media and so much more. You’ll have a customized road map that will ACTIVATE your business, goals and marketing campaign.

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    Prerequisite: Windows Operating System and internet experience

    Create branded webstories, animated videos, and social graphics with Adobe Spark. This class will help you get started to create, edit and share visual stories from any device.

    Class Offerings

    This course introduces techniques that are used by professionals to develop a new business. If you are an entrepreneur, new to sales or considering business development as a career, this course will provide you with tools that can be used to effectively generate revenue. The interactive course content focuses upon managing negative attitudes about sales, building trust and credibility, finding business opportunities, networking, making first contact, creating effective presentations, overcoming objections, and strategies for closing sales.

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    Everyone is welcome to share their insights and personal startup experiences in this informal club! “All in Startup,” by Diana Kander, aims to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship. Through the characters of Owen and Sam, “All in Startup” focuses on the counterintuitive ways in which successful entrepreneurs think differently than wannabe-entrepreneurs, help entrepreneurs figure out if they are ready to quit their job and invest their life savings to go “all in” on their big idea, and how to significantly reduce the risks involved in launching a new idea.

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    Learn how to take your business idea and write up a complete business plan ready to present. Discussion will include topics like identifying your product and customers, marketing your business, identifying your startup and ongoing costs, how to obtain funding, and putting it all in a final business plan.

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    After the website, social media platforms and chamber memberships, what’s next for your business and/or personal profile? Marketing 2.0 covers a few key components: blogging for business, email/target marketing, additional content marketing (other multimedia such as video, podcasts, newspaper, radio), leveraging events for lead generation/customer advocacy, and touch-point lists. Establishing approaches for these components allow you to take your marketing beyond the introductory level without breaking the bank.

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    Prerequisite: Windows Operating System and internet experience

    Learn to use Canva’s drag and drop feature and professional layouts to design stunning graphics. The tools can be used for both Web and print media design. No design skills necessary!

    Class Offerings

    The workshop will help small-business owners correctly identify their customer segments and learn techniques for reaching those segments. The workshop also will cover common marketing mistakes made by small businesses. The workshop will emphasize how business owners can effectively spend their limited marketing dollars.

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    Focus Coaching is a customizable coaching experience designed to empower entrepreneurs in their business journey. Participants will be introduced to versatile tools for informed decision making and receive personalized feedback from our experienced coaching team.

    Class Offerings

    Examples of tool/topics:

    • Business Model Canvas (to start a business, provide the foundation for a business plan, or to make decisions in an existing business)
    • Jobs, Pains, and Gains approach to target market
    • Systems creations and tools
    • Marketing strategies

    Coaching sessions are scheduled at times convenient for the participant and coach and will be held via Zoom.

    Please contact Brooke Lenhoff at blenhoff@southeast.edu for registration information and to schedule your coaching sessions.

    Whether you have a small business or want to start one, this workshop will give tools for success. Topics covered include: business plan development, marketing, legal structures, product pricing, funding, financial management, HR management, and taxes.

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    Want to know more about how you can leverage the search engine that handles 90 percent of daily search traffic? In this introductory course, we cover the most salient highlights from a critically acclaimed text that many self-made Internet entrepreneurs referenced on their way to success.

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    Heard of all those millionaires who made it big via their personal weblog? Eager to join their ranks by starting a new or growing your existing site? Save yourself time and explode your site’s value by learning these guidelines that cover both sound business models with greatest profitability potential as well as the various methods to generate revenue using your blog.

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    This class is a hands-on introduction to basic-to-moderate marketing skills and tools aimed at helping small businesses, online endeavors and personal branding to make an impact in their respective markets. This course is designed to help you flesh-out your large idea(s), make them tangible and develop an immediate action plan. We will cover social media, blogging, online videos, email marketing, community strategy, target markets, images, copy writing, and more.

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    Collaborate with your team virtually and learn how to Host a meeting on Zoom.

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    You got a Zoom invite? Enjoy your lunch and learn about how to use Zoom to chat with friends and family, near and far.

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    You got a Zoom invite? Enjoy your lunch and learn about how to use Zoom to chat with friends and family, near and far.

    Class Offerings

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    After the website, social media platforms and chamber memberships, what’s next for your business and/or personal profile? Marketing 2.0 covers a few key components: blogging for business, email/target marketing, additional content marketing (other multimedia such as video, podcasts, newspaper, and radio), leveraging events for lead generation/customer advocacy, and touch-point lists. Establishing approaches for these components allow you to take your marketing beyond the introductory level without breaking the bank.

    Class Offerings

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    Why do they call it a “cookie” if you can’t eat it? How can these websites afford to give me so many free gifts? Find out the inner workings of how money circulates online. Topics covered include: sales funnels, traffic monetization models, affiliate and vendor marketing, and paid advertising.This is a general overview of the Internet marketing economy aimed at curious laypeople, not seasoned Internet professionals.

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    Deciding which email platform to use can be frustrating and confusing. Experience the benefits and downfalls to each platform. When you leave class, you will have a new sense of confidence when choosing which email platform is best for your new or existing business.

    Class Offerings

    Join us Thursday mornings for relaxed networking and free coffee! Each week we feature a speaker who shares real stories about their business experiences and entrepreneurial journey. These stories include why an entrepreneur got started in their business, what they have learned along the way (the good, the bad and sometimes the ugly) and what keeps them perked up and passionate about what they do!

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    This workshop will provide participants with strategies to find top talent and create a compelling case for them to join your company. You will learn the basics of recruiting for your business as well as develop questions that uncover whether someone will be a good fit for your culture, team and management style. You will leave this workshop better equipped to recruit, interview and select the people who will add value to your business and your customers.

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    Have you wondered if your idea is viable? Do you know how to evaluate your idea to determine if it feasible? This class will provide the framework to take and idea/product to launch! Providing the structure to develop the pitch deck necessary to obtain capital will bring your idea to life. This is not just an instructional class but also requires the attendees to conduct hands-on research which will include outside class-work. Participants will not need to share their own ideas in the class, and you don’t even need one to attend.

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    From the background behind this tool to editing video, this class will provide an engaging opportunity to learn how to use video when marketing your small business. Learn the important elements needed to enhance your marketing needs using videos.

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    Life happens, business needs change or we are in a pandemic. No matter the reason, distance technology is becoming more prominent in businesses. Not sure which platform suits your business best? Get a hands-on tour of Zoom, Webex and Skype for Business plus a few other notable mentions in this virtual class.

    Class Offerings

    Topics include advantages and disadvantages of business ownership; need for a detailed business plan; purpose and importance of market research; general recordkeeping requirements; overview of legal structures for small business; general types of financing, including what a lender will want to know; and business insurance considerations. Workshop is offered in cooperation with the Small Business Administration and the Lincoln SCORE Chapter.

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    Prerequisite: Microsoft Windows and internet browser experience

    Learn about the features of QuickBooks online and how these can be used to manage the accounting for your small business or organization. Learn how to navigate the application, set up a company file, setup and invoice customers, manage vendors and pay bills, work with banking and credit card transactions, and utilize reports from the system. This course does not configure or customize the software for your business or organization.

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    Gain confidence in your marketing plan. Discussion will include branding, target markets, demographics, COVID considerations, messaging, social media, etc.

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    Learn why Zoom is being used by millions to hold one to one meetings or group conversations! Zoom provides a fun and easy way to connect with family, friends or colleagues with the click of a button. You can see them and hear them. Learn how to set up a free account, join a meeting, host a meeting, share your screen, and record meetings. Learn the difference between free or paid plans. Ready, set, Zoom!

    Class Offerings

  • Online Learning Opportunities

  • Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising.

    For details or to register, call 855-846-8252 or visit http://bit.ly/SCC-UGotClass.


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