GDMA-2568 - Digital Marketing

Digital Marketing explores and evaluates the potential for digital technology, especially the Internet, to enhance the marketing of goods and services. Emphasis is on understanding the various methods and styles used to market on the Internet, and on integrating the digital environment into other elements of the marketing mix. Topics will include building an online strategy, social media and online communities, email marketing, rich media advertising, and viral marketing.
Academic Level
Undergraduate
Subject
GDMA-Graphic Design/Media Art
Department
Graphic Design Media Arts
Credits
4.5
Prerequisites
  • Take GDMA-2567
Corequisites
None
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