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BSAD-1230 - Visual Merchandis & Promotion

Focus on using visual elements and design for marketing purposes. Application of design principles in window displays, logos and signage, point-of-purchase displays, special events, and other visual promotions. Course includes hands-on construction of window displays, store layout and design planning, individualized visual marketing projects, and field experience.
Academic Level
Undergraduate
Subject
BSAD-Business Administration
Department
Business Administration
Credits
4.5
Prerequisites
None
Corequisites
None
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