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BSAD-2430 - Marketing Communications

Focus on planning for the optimal use of all communication elements: advertising, personal selling, sales promotions, public relations. Combination of these elements must be tightly interwoven for successful management of brand equity, coordinating all aspects to achieve the same goals.
Academic Level
Undergraduate
Subject
BSAD-Business Administration
Department
Business Administration
Credits
4.5
Prerequisites
None
Corequisites
None
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