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BSAD-2470 - International Marketing

Focus on theory and strategy involved in the effective development and implementation of marketing strategies in the global business arena. Emphasis on managerial aspects of import and export marketing and of US products and services relating to the following areas: demand, competition, economics, social-cultural, political-legal, and technology. Special attention placed on the following details: culture, consumer behavior, distribution and trade agreements.
Academic Level
Undergraduate
Subject
BSAD-Business Administration
Department
Business Administration
Credits
4.5
Prerequisites
None
Corequisites
None
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