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BSAD-2460 - Electronic Commerce Marketing

Application and management techniques in utilizing electronic commerce in the workplace. Strategies for businesses that may initiate or reassess the overall effectiveness and value of the digital elements of doing business to their overall corporate goals. Ethical and societal implications of e-commerce on the marketplace, customer base and employee commitment.
Academic Level
Undergraduate
Subject
BSAD-Business Administration
Department
Business Administration
Credits
4.5
Prerequisites
None
Corequisites
None
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