Menu
Skip to Main Content

BSAD-2480 - Event Marketing

Develop skills based on a mix of concepts and theories that are unique to marketing of events and venues. Examine strategies for marketing in the events and venue environment. There will be a specific focus on planning, execution and evaluation of sponsorship activities for events, the principles and strategic issues of fundraising in nonprofit organizations, and the planning, marketing, and selling of any type of event from company social functions to major conventions.
Academic Level
Undergraduate
Subject
BSAD-Business Administration
Department
Business Administration
Credits
4.5
Prerequisites
None
Corequisites
None
Return to Business Administration