News

A bold, new campaign celebrates Southeast Community College as a destination for doers across southeast Nebraska as it unveils its first-ever brand platform. Let’s Do More is a fresh identity which captures who SCC has always been – a college for people ready to build a skill, a career, and a future.

Let’s Do More isn’t a slogan. It’s an invitation. It says we’re in this together and it reflects a promise SCC has been delivering for years. It is about expanding pathways, removing barriers, and making SCC the place where high school graduates, career changers, or lifelong learners can find a clear and supported path forward. Across three campuses and six Learning Centers in the 15-county service area, SCC students learn in real labs, real shops, and real kitchens, taught by instructors who’ve done the job before they teach it.

“We’ve been setting up the College on this path for over 10 years and we don’t want to deviate, we want to keep creating more opportunities for all Nebraskans to have access to the life-changing benefits of higher education,” said Dr. Paul Illich, SCC president. “We’ve been expanding our capacity because of workforce demands in order to create an employee pipeline across every industry. That focus is part of what makes us a premiere college.”

Why Let’s Do More
The word Let’s is an invitation, not a slogan; it is something shared between SCC and the students, families, employers, and communities who invest in it. Do More signals the action and momentum that define an SCC education: more hands-on training, more support, and more opportunities to build a future that’s right for you.

The campaign flexes across every corner of the College, from Let’s Cook More in the culinary program to Let’s Build More in building construction to Let’s Save More Lives in health sciences. Each line is tied to a real SCC program and what you can do with that degree.

“As a college, we have not done a brand platform before,” said Seth Meranda, administrative director of Marketing and Communications. “Our research showed us we are known as an affordable option. Our challenge is perception. We need to let our communities know about the extraordinary value of an SCC education. A strong brand will position us as the premiere college in the region.”

Five Pillars Behind the Brand
Let’s Do More is built on five ideas that defines what makes SCC different:

• Redefining the Community College Experience – SCC doesn’t just meet community college expectations, it exceeds them, serving as a launchpad for purposeful careers and fulfilling lives.
• Within Reach, Beyond Expectation – Students choose SCC because it offers more than other institutions at any price point, backed by cutting-edge facilities and real-world training.
• Here for You – SCC is a cultural anchor and economic pillar woven into the fabric of southeast Nebraska, open to doers of every background.
• Experts Building Experts – SCC instructors are industry veterans who build the next generation of experts by mentoring, listening, and going beyond the classroom.
• Results That Matter – SCC supports more than 11,000 jobs and contributes more than $1.08 billion in annual economic impact across its 15-county service area and the state.

What’s Changing – and What Isn’t
The mission of SCC is to empower and transform the diverse learners and communities of southeast Nebraska through accessible, lifelong educational opportunities. That hasn’t changed. What is changing is how SCC tells its story across its website, publications, advertising, social media, and campus signage so more people in the region understand why SCC is a strong community partner.

About Southeast Community College
Southeast Community College is on a mission to redefine the community college experience — and the results speak for themselves. Offering more than 80 programs of study across a 15-county region in southeast Nebraska, SCC operates campuses in Beatrice, Lincoln, and Milford, with Learning Centers in six additional communities. Our cutting-edge facilities, industry-connected curriculum, and expert instructors combine to deliver an education that empowers students and strengthens the communities around them. With 95% of graduates employed or continuing their education, SCC is proof that extraordinary value and exceptional outcomes can go hand in hand. From workforce training and professional development to dual credit and academic transfer, SCC is built for doers — and built for what's next.

Jennifer Snyder
Communications Specialist
402-323-3393
jsnyder@southeast.edu